SEO + AEO lead recovery

How I helped Skuad turn declining leads into a 2x monthly recovery.

251 leads generated over 6 months.
300+ SEO and AEO optimizations shipped.
9.09M impressions and 8.16K clicks from optimized pages (Jun–Sept 2026).

Timeline3 months

Team5 writers managed

Result2x leads in July

Weekly lead velocityAvg/week

June to August: +128% (2.5 to 5.7 leads/week)

Whole-site performanceMay–Sept 2026

Of that, optimized pages drove 9.09M impressions and 8.16K clicks (Jun–Sept 2026) — roughly 59% of impressions and 30% of clicks site-wide.

Monthly leadsTracked

June to July: +100% (10 to 20 leads)

Dashed = August, partial month (data through Aug 16)

Leads by Optimized Page

Tracked impressions, clicks, and leads for the pages with lead attribution — all BOFU, commercial-intent content.

Bar length = leads generated.

EOR: Malaysia

15.7K impr · 49 clicks5

EOR: India

59.2K impr · 122 clicks2

EOR: Brazil

22.7K impr · 9 clicks2

EOR: Mexico

17.1K impr · 13 clicks2

EOR: Turkey

12.2K impr · 13 clicks2

EOR: Hungary

10.1K impr · 11 clicks2

EOR: Colombia

9.5K impr · 16 clicks2

EOR: Morocco

6.4K impr · 14 clicks2

EOR: Sri Lanka

4.2K impr · 10 clicks2

EOR: China

76.7K impr · 21 clicks1

Payroll: Belgium

29.4K impr · 33 clicks1

EOR: Canada

21.6K impr · 27 clicks1

EOR: Kenya

6.3K impr · 12 clicks1

Best EOR: South Africa

5.9K impr · 18 clicks1

Best EOR: UAE

1.3K impr · 6 clicks1

What was broken

What I owned

Lead volume was dropping. Pages that once brought leads were not converting at the same level anymore.

Recovery strategy. Identified gaps and opportunities in high-intent pages for AEO and search ranking.

Weak intent match. EOR, payroll, compliance, and country pages needed clearer answers for high-intent queries.

Content system. Built a quality-driven content process, writer workflow, and research automations for compliance-heavy information.

AI discoverability was missing. Content wasn't structured for answer engines, only traditional search rankings.

Editorial management. Briefed, edited, managed, and guided five writers end to end.

Pages and blogs I worked on

Country page

Let's make your content impossible to ignore

Open to content marketing roles, freelance projects, and AI-content collaborations. Let's talk.

navyadonkena02@gmail.com Connect on LinkedIn

How I helped Skuad turn declining leads into a 2x monthly recovery.

Leads by Optimized Page

What was broken

What I owned

Pages and blogs I worked on

Employer of Record in China

Employer of Record in Hungary

Employer of Record in Morocco

Employer of Record in Hong Kong

Employer of Record in Lebanon

Employer of Record in Mexico

Employer of Record in Colombia

Employer of Record in Brazil

Best EOR Services in the United States

Best EOR Services in New Zealand

Best EOR Services in the United Kingdom

Best EOR Services in Spain

Best EOR Services in the UAE

Employer of Record in Sri Lanka

Employer of Record in Kenya

Best EOR Services in South Africa

Best EOR Services in Switzerland

Best EOR Services in Denmark

Best EOR Services in Sweden

Best EOR Services in Vietnam

Best EOR Services in Canada

Employer of Record in Turkey

Employer of Record in Bangladesh

Employer of Record in Cambodia

Employer of Record in Canada

Global Payroll in Brazil

Employer of Record in Luxembourg

What Is an Agent of Record?

Employer of Record in Asia Pacific

Global Payroll in Belgium

Benefits and Challenges of Globalization

A Global Guide to Minimum Wage by Country

10 Countries With the Most Remote Work Opportunities

15 Amazing Co-working Spaces Around the World

How to Hire Remote Employees in Portugal

How to Hire Remote Employees in China

How to Hire Remote Employees in Romania

How to Hire Remote Employees in Poland

How to Hire Remote Employees in Canada

How to Hire Remote Employees in India

How to Hire Remote Employees in the United States

Let's make your content impossible to ignore